The future of mobility will be shaped in the world’s great cities.

Mobility behaviors and challenges vary from city to city so Kantar and C-Ways have conversations with 18,000 consumers across 31 cities globally to reveal what drives their daily mobility decisions.

Supported by desk research and concept testing, Mobility Futures provides in-depth insights to help you better understand and predict consumers’ mobility behaviors and seize future market opportunities.

Questions that Mobility Futures can answer:

  • How will consumers’ mobility behaviour evolve over the next 10 years?
  • Which moments are key to influencing consumers’ mobility decisions?
  • What impact will the economy, ecology, new technology and regulations have on mobility?
  • Which cities are ready to evolve to future mobility models and which are struggling?
  • What role will CASE* play in the future of urban mobility?
* CASE = connected, autonomous, shared and electric vehicles

Key benefits of using Mobility Futures:

  • Evaluates mobility behaviour across 31 cities and includes benchmarks
  • Reveals the motivations to use certain modes of transport at key moments
  • Integrates in-depth concept testing for each city using a proven technique
  • Predicts how consumers’ usage of different modes of transport will develop

More informations?

Eric Champarnaud

+33 6 84 80 95 92

Grégoire Mialet

+33 6 63 92 67 71

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